![]() All, or at least most, of it should fit into the larger picture of my business. There should be more harmony between all the different content I create. I want to develop a more unified strategy. People who come for the free content are likely to enjoy the for sale content as well. In a sense there’s already some content marketing present in that I give away free content on the same subjects as the content I sell. That includes the content I’m selling as well as the content I give away for free. I want to establish a more unified strategy around the content I create. There are plenty of things I can do, but there are three specific goals within the larger marketing theme that I hope to address this year. The disappointment was in myself for not having done more to market the book and help it sell. I wasn’t disappointed with people for not buying it, though. When I first released Design Fundamentals I was disappointed with how it sold. Theme #2-Market New and Existing Products Ideally more products leads to less need for more clients. This is about having to find fewer new clients than giving up existing ones. Whether that’s one book or a dozen over the year isn’t as important as creating whatever I can create, while still maintaining a client list and a web design and development business.īy the way, I’m not planning on dropping clients now or in the future. The idea is to write as many books as I can to my standards of quality. How many books I can write isn’t the real goal. In theory, more books should replace more income that I currently receive through servicing clients, which then frees me to write more books and eventually other types of digital content. I’d also like another run through to clean up typos and awkward sentences. I want to remove the opening section about visual grammar and replace it with a section about visual perception and how we interpret what we see. I had meant to make some improvements last year that I wasn’t able to get to. Three might be too many, because I’d also like to work on the second edition of Design Fundamentals. The realist in me thinks two is a more reasonable goal. The optimist in me wants to have three books in the series published by the end of the year. It’s meant to be the first in a series of practical guides. I started one last year that I want to finish this year. Somewhere over the summer I realized it could happen and it convinced me writing was a viable way to transition the business. I won’t know until I start working on my taxes for the year, but I think I earned about the same from writing as I did design and development work in 2014. Overall I’ve been bringing more revenue into my business through writing each of the last few years. Last year I was approached to write a book for Adobe and for a few years now I’ve been able to sell articles I write. It hasn’t made me rich, but it sells enough to replace a client. Then in 2013 I decided to write and publish a book. For nearly as long, I assumed the products would be themes or plugins or something similar. I’ve talked for a few years about wanting to transition from services to products. Here’s the list of goals with details to follow. My apologies if you’re getting tired of me repeating that phrase after the last post.Īs I said, I have a total of eight goals within the four themes above. The rest are all meant to continue my transition from service driven to product drive. The last goal should be familiar if you’ve read any of my previous goal setting posts. I’m less concerned with completing all eight goals (especially as I’ve never completed more than five), than I am in making progress in each of the four themes below. I’m listing a total of eight goals for the year, but they fall under four different themes. This year I’m doing something a little different. Looking Back At 2008 And Ahead To 2009 – Part II.Do You Have Goals For Your Business? Part II.The Year To Come: Looking Ahead To 2011.My 2014 Goals - A Continuation Of Journey Started In 2013.Here are the looking ahead posts from years past. On Monday I provided links for the looking back posts. I can follow it when I’m not sure what project to tackle next and I can ignore it if an unanticipated opportunity presents itself. My main concern with these goals is that together they point the way. I’ve mentioned how setting goals this way helps give direction to the year ahead. Today is the look ahead and the goals I have for 2015. On Monday I took a look back at the goals I set at the start of 2014 and how well I did in completing them. Me? I barely noticed when 2014 ended and 2015 began. I hope you didn’t stay out too late last night and are paying for it today.
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